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Specificity & Three More Ways to Improve Your Writing Today

Quality is simply sharpening the little things up

George Blue Kelly
4 min readAug 13, 2021
Photo by Timothy Dykes on Unsplash

I work in a restaurant as a waiter — one thing I find too often is customers asking what they should order for after over 20 minutes of going through the menu.

This happens a lot because of our pretty long-ass menu with nearly a hundred dishes, comprising Antipasti, Primi Piatti, Secondi Piatti, Dolci and Contorno. The problem isn’t the dishes aren’t good, the problem is customers are overwhelmed by the lengthy menu.

This means, as humans, we don’t do well with too many options. The same applies to written content. Readers will click away if your content is long, filled with too much information, boring stories, lengthy sentences, and unclear anecdotes.

The key to effective writing is simplicity.

Complex grammar, long stories, lengthy sentences – loud and bold titles don’t make writing effective.

Simplicity, brevity, precision and conciseness make a piece of writing, effective. So let’s take a look at fairly simple things you can do right now, to make your articles tighter, better and more professional.

Use specificity

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George Blue Kelly
George Blue Kelly

Written by George Blue Kelly

Musings of an immigrant from a tiny Sicilian village.

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